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Home Furnishings Retailer Adds Virtual Reality For Shoppers

Wayfair Inc. has launched an in-house developed virtual reality app to help customers plan their outdoor patio area.  The retailer’s new Patio Playground application uses Facebook’s Oculus Rift platform, Developed by Wayfair Next, the company’s in-house research and development team, the app allows shoppers to immerse themselves in an inspirational landscape, where they can explore, rearrange, and discover furniture and décor from Wayfair’s catalog.

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