Around the Net
Toyota Drives Sponsorship Spend In Sports, Entertainment
- NYSportsJournalism.com, Thursday, September 1, 2016 8 AM
With alliances including NASCAR, NFL, Dew Tour, Rock 'n' Roll Marathon, Nitro Circus and Lallapalooza, Toyota has become the most active sponsor among car companies in the U.S., spending more than$200 million in a category in which the Top 10 automakers spent $790 million on deals last year, according to a new report from research and consulting firm IEG.
