Around the Net
Female-Focused Marketing Must Evolve
- Marketing Week, Tuesday, September 20, 2016 8:02 AM
Marketers need to work harder to normalize the portrayal of strong women in their advertising, according to Google UK’s head of ads marketing Nishma Robb. Robb praised the impact of advertising such as Sport England’s “This Girl Can.” However, she suggested the mission statement-style of messaging to promote gender equality could lose its impact.
