In my last blog posting, "Who's Killing Television", I focused most of my remarks on key issues that the Television industry needs to address in short order. At ANA's Television Advertising Forum
yesterday, I reiterated those concerns - and, in fact, added one or two more. However, despite my concerns, I am, actually, quite optimistic about television's long-term health and well being. Over
time, I believe television will retain its "championship status" as the preferred medium-of-choice by marketers for a number of very important reasons:
Read the whole story at ANA Blog - Bob Liodice, March 24, 2005 »