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Unilever Continues Commitment To Remove Stereotypes

  • The Drum, Wednesday, September 28, 2016 8 AM

Unilever’s commitment to stop stereotyping women in its ads is beginning to pay off. Launched at Cannes Lions this year, #unstereotype comes after Unilever carried out multiple studies around the world over the last two years to better understand how female identity has evolved. Analysis of over 1,000 ads exposed that 50% had a stereotypical portrayal of women.

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