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Joe Jonas Talks Natural Branding

  • Billboard, Thursday, September 29, 2016 8:01 AM

For brands looking to connect with consumers via artist relationships, Joe Jonas suggested “finding ways for artists to talk about the product where it doesn’t feel staged. You look at some artists and you can tell it’s an ad. There are ways it can be comfortable for the artist that make sense for your brand.” If that jibes, the campaign “will live beyond" just a tweet.

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