Around the Net
Snapchat Name Change Positively Received
- Fox News, Thursday, September 29, 2016 8:01 AM
When a company makes a change to its brand, any number of things can happen. Loyal users may reject the change -- as happened when Coca-Cola tried to introduce “New Coke” in one of the worst marketing disasters in history. Snapchat has renamed itself “Snap Inc.” and introduced a new product to go along with the change, and it seems to be well received.
