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Snapchat Name Change Positively Received

  • Fox News, Thursday, September 29, 2016 8:01 AM

When a company makes a change to its brand, any number of things can happen. Loyal users may reject the change -- as happened when Coca-Cola tried to introduce “New Coke” in one of the worst marketing disasters in history. Snapchat has renamed itself “Snap Inc.” and introduced a new product to go along with the change, and it seems to be well received. 

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