The price of search engine ads keeps rising, but analysts say advertisers will continue to prime the pump. Paid search has become the fuel that drives companies to advertise online. In the last year,
prices for ads placed on search results pages have risen about 25%, say several research sources. While some companies balk at the prices and, in some cases, hire consultants to help them get better
results with free, natural search, many companies will simply pay higher prices for search engine advertising.
Read the whole story at Investor's Business Daily, March 24, 2005 »
