Around the Net

Johnie Walker Taps Into Amazon Alexa

Scotch whisky marketer Johnnie Walker’s new digital mentorship program employs an on-the-go educational spin, enabling consumers to learn about the brand’s history via an Amazon Alexa skill and receive cocktail recommendations from a Facebook Messenger bot. The alcohol company is allowing fans to receive whisky education from the comfort of their homes with its latest initiative, which seeks to bring Johnnie Walker’s history, products and heritage to life with a slew of mobile-first activations.

Read the whole story at Mobile Marketer »

1 comment about "Johnie Walker Taps Into Amazon Alexa".
Check to receive email when comments are posted.
  1. Annie Heckenberger from Digitas Health, September 30, 2016 at 12:04 p.m.

    Which agency worked on this? 

Next story loading loading..