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Supermarkets Use Bread-Baking Aroma To Attract Customers

  • BBC, Friday, September 30, 2016 8:02 AM

Supermarkets deliberately bake too much bread in-store as a marketing tool to attract shoppers, food waste charities claim. Supermarkets have rejected the claims, saying all stores have targets to reduce waste. But one food expert said bread is used as a loss-leader in a bid to emphasize the value of higher-priced items.

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