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Crown Royal Intros Vanilla Flavored Whiskey
- Drinks Business Review, Friday, October 7, 2016 8 AM
Crown Royal has expanded its family of whiskies with the introduction of a new vanilla-flavored whiskey. Its launch will be supported through the implementation of a full marketing mix including television, print and online advertising, as well as public relations, digital extensions and point of sale materials featuring the tagline, "Vanilla So Good.”
