Got a baby products account? According to Datamonitor, between 2001 and 2006, the market for organic, fortified and specialty baby products will increase from $88 million to $3 billion. Evidence shows
the growth will be aided by rising birth rates among older women and a post-September 11th baby boom during the summer of 2002. Specialty baby toiletries are among the more noteworthy areas to emerge
in the baby market. This segment will nearly triple in size to $75 million in 2006, as products such as calming lotions, healing mists, scented massage oils and therapeutic baby shampoos join more
traditional products such as baby powder and diaper rash cream. DataMonitor says Erbaviva, an all-natural baby care line that retails through boutiques and upscale department stores such as Nordstrom,
has experienced sales growth of 300 to 400 percent each year since its launch in 1996. And in 2001, Baby Spa Inc., Burt's Bees, Bobbi Brown and Origins were all forecasting sales increases of 50 to
300 percent for their respective baby care lines.