Cable Claims Another Win

  • July 17, 2002
The Cabletelevision Advertising Bureau says ad-sponsored cable stations topped the 50 percent primetime audience share for the seventh consecutive week. Based on its analysis of Nielsen data, cable averaged a 52.8 primetime US household share, up 4.5 points from a year ago. Delivery for the week was 30 million homes, up 3.3 million from last year.
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