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O'Neal Sweetens Marketing Roster With Krispy Kreme Alliance

Shaquille O’Neal has become owner of a Krispy Kreme location in Atlanta, which has been a doughnut shop location for more than 60 years, according to the company. He also is the brand’s new global spokesperson and will appear in multi-media marketing. For its first activation with O’Neal, Krispy Kreme has unveiled Shaq-or-Treat,” a social media promotion.

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