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United Airlines Hires Chief Storyteller

  • PR Week, Thursday, October 27, 2016 8:01 AM

United Airlines has hired Dana Brooks Reinglass as its first chief storyteller and MD of digital engagement. Reinglass reports to Jim Olson, United’s SVP of corporate communications, with a dotted line to Mark Krolick, MD of marketing and product development. Olson said United created the position in response to CEO Oscar Munoz’s vision for the brand.

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