Interactive marketing provider FindWhat.com yesterday announced the expansion of its partner distribution program, AdRevenue Xpress, to all Web publishers, whether they advertise with FindWhat or not.
The program is aimed at small- to mid-sized businesses.
"Publishers select how they want relevant ads to appear rather than being limited to an automated contextual solution," Phillip Thune,
president and chief operating officer for FindWhat.com, said in a statement. "With ARX, web publishers also have the choice on whether or not to use FindWhat.com branding." The ARX program was only
available to FindWhat's advertisers when it launched late last year.