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Coke Launches Ginger Flavor In Australia
- Drinks Business Review, Wednesday, November 2, 2016 8 AM
Coca-Cola South Pacific has launched a limited-edition flavor in Australia in a bid to enter the $80-million ginger-flavored carbonated soft drink market. The soft drinks giant claimed that the world-first ginger launch spearheads its summer campaign in Australia. As of now, limited-edition packs have been released in Woolworths, Coles and independent retailers.
