Home Depot Scores Major League Ad/Promo Deal

  • April 4, 2005
Major League Baseball and The Home Depot Friday announced a partnership that includes exclusive category rights, advertising, special events, community relations activities, and in-store promotion. The Home Depot has been designated the "Official Home Improvement Warehouse of Major League Baseball," and will become the presenting sponsor of Wednesday Night Baseball on ESPN and also sponsor Opening Night between the Yankees and Red Sox on April 3. The company is also planning a co-branded television spot with The Scotts Company that will feature Atlanta Braves pitcher John Smoltz. The Home Depot also has local club sponsorship agreements with the Atlanta Braves, Boston Red Sox, Cincinnati Reds, Los Angeles Angels of Anaheim, San Diego Padres, and Seattle Mariners. --Amy Corr

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