If last year was the rebirth of online advertising, 2005 is the year of big-pipe dreams. Up until six months ago, broadband was still regarded as a workplace phenomenon, but by February, according to
online measurement service Nielsen/NetRatings, more than 56% of Internet users in the U.S. had tapped into broadband cables at home, turning the Web into a whatever, whenever consumer experience --
like a TV that the user can program.
Read the whole story at AdAge.com, April 4, 2005 »