Fallon has earned a place among the handful of agencies that are consistently breaking ground in interactive marketing. The Minnesota-based firm has pioneered what's become known as "branded
entertainment." The term applies to many of Fallon's best-known projects, including Amazon Theater, the "Chrismahanukwanzakah" Web site for Virgin Mobile, and the now-legendary BMW Films. So the bar
was already high when, late last year, Fallon named Baba Shetty to head interactive. Shetty took over the job while remaining group account director for the U.S. BMW account, a job he took two years
ago after heading all U.S. marketing for BMW on the client side.
Read the whole story at ClickZ, April 4, 2005 »
