Around the Net

TripAdvisor CMO Steered Company Through Turnaround

Barbara Messing, chief marketing officer of TripAdvisor, has been credited with achieving exponential growth in user reviews and visitors at TripAdvisor, driving a 400% increase in content collection and attracting 390 million monthly unique visitors. Messing talks about steering marketing during the company’s transition to an e-commerce player.

Read the whole story at Marketing Land »

Next story loading loading..