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Denny's Focuses On Appealing To Millennials

John Dillon, who became Denny's CMO two years ago, has focused on growing the classic chain's digital footprint, particularly on social media, where it has found success with digital video like its "Grand Slam" YouTube series, which launched last May. Denny's takes a lighthearted tone online, and often incorporates current events into posts—a nod to its positioning as "America's Diner.” The brand took part in the social media craze #MannequinChallenge.

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