Around the Net
Forget Ad Breaks, Marketers Make Their Own Podcasts
- The New York Times, Monday, November 21, 2016 8 AM
For a brand seeking to reach the podcast-listening public, there is one thing better than sponsoring a hit series: creating your own. General Electric pulled it off with the GE Podcast Theater. Its eight-part science-fiction thriller “The Message,” produced with the Panoply podcasting network, hit No. 1 on the iTunes podcast chart and had nearly five million downloads.
