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Forget Ad Breaks, Marketers Make Their Own Podcasts

For a brand seeking to reach the podcast-listening public, there is one thing better than sponsoring a hit series: creating your own. General Electric pulled it off with the GE Podcast Theater. Its eight-part science-fiction thriller “The Message,” produced with the Panoply podcasting network, hit No. 1 on the iTunes podcast chart and had nearly five million downloads.

Read the whole story at The New York Times »

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