• by Teresa Buyikian , August 8, 2025

The female-founded 21Seeds’ new campaign and brand platform, "Flavor, For Real" began rolling out this week. The work highlights the ease in which the premium infused blanco tequila can be used to create cocktails at home without many additional ingredients.

Created with agency Gale, the online, social and in-store campaign features all three of the brand’s flavors: Cucumber Jalapeño, Grapefruit Hibiscus and Valencia Orange.

Ads with brightly colored backgrounds reflect the fruit and veggies used to flavor the tequilas, including bright green for cucumbers, jalapeños and limes, with images of the 21Seeds bottles surrounded by fresh fruit and vegetables.

Copy reads “Infused tequila. Flavor for Real.”

"We infuse our tequila with the juice of real fruit, and that commitment to realness is at the heart of who we are,” says Megan Green, brand manager of 21Seeds, in a press release. “As the category evolves, it is the opportune time to reintroduce ourselves and our flavors that make easy … high-quality cocktails.”

As part of the new effort, the brand has launched an in-store partnership with Poppi probiotic soda. The brand will promote several new cocktails in liquor stores nationwide that can be made with just two ingredients (and some garnishes): 21Seeds tequila and a Poppi soda. These include margaritas: Grapefruit Hibiscus x Strawberry Lemon Margarita, made with 21Seeds Grapefruit Hibiscus mixed with Strawberry Lemon Poppi; and the Cucumber Jalapeño and Lemon Lime Margarita, made with 21Seeds Cucumber Jalapeno and Lemon Lime Poppi.

Ads appear on Meta and YouTube, as well as across digital publications and the brand's social media platforms.

21Seeds was founded in 2019 by female entrepreneurs Kat Hantas, Nicole Hantas-Emanuel and Sarika Singh. The blanco tequila is made and bottled in Jalisco, Mexico, at the Casa Maestri distillery.