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AT&T Backs Witherspoon's Digital Media Venture

Reese Witherspoon’s Hello Sunshine is being billed as a consumer-facing content company dedicated to telling female-driven stories. It aims to “leverage the experience of its founders to create, curate and discover powerful content by and for women across all platforms, from daily social and short form digital content to television shows and motion pictures.”

Read the whole story at Brand Channel »

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