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Former Disney Exec Says Truth Is Future Of Advertising

  • Forbes, Wednesday, November 23, 2016 8 AM

In a post last year which ran on CMS Wire, Tom Stockham, CEO of Experticity said, “Across the board, marketers are overvaluing traditional advertising and not placing nearly enough emphasis on actual people who, it turns out, are what actually impact consumers most. Research that his company completed showed that 47% of consumers trusted brand ads.

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