InBev USA, formerly Labatt USA, importers of beers such as Rolling Rock, has named Omnicom branding shop TracyLocke as its agency of record following a review. Wilton, Conn.-based TracyLocke is
charged with developing marketing efforts for the Rolling Rock and Rock Green Light brands slated to begin in the third quarter. The campaign will be built around a set of promotions, point of sale
displays, and national events, an agency spokeswoman said. -- D.K.
