• April 7, 2005

Former AudioAudit marketing executive Richard Alcott has been hired by Initiative Media to head its Western region client services unit as executive vice president, managing director, and will be based in Initiative's Los Angeles office, the Interpublic Group shop said Wednesday.

Alcott's goal is to emphasize the regional group's strategic media planning capabilities. He will report to Rich Simms, executive vice president, general manager, Western and Southeastern regions.

Initiative has made a number of hires recently, most notably Mike Tunnicliffe, as executive vice president, chief strategic officer, North America; Alan Cohen, as executive vice president, managing director, Initiative Innovations; and Michael Hayes, as vice president, interactive marketing. -- D.K.