Connected Toys Violate Children's Privacy Law, Advocates Say

Genesis Toys, which sells the popular connected toy My Friend Cayla, is violating federal laws regarding children's privacy,  advocates say in a new complaint filed with the Federal Trade Commission.

"This complaint concerns toys that spy. By purpose and design, these toys record and collect the private conversations of young children without any limitations on collection, use, or disclosure of this personal information," the Electronic Privacy Information Center, Campaign for a Commercial Free Childhood, Center for Digital Democracy and Consumers Union allege in papers filed today. "They pose an imminent and immediate threat to the safety and security of children in the United States."

The advocates say the interactive doll My Friend Cayla, as well as the i-Que Intelligent Robot, conduct and store "conversations" with children, in violation of the federal Children's Online Privacy Protection Act. That law prohibits providers of online services aimed at children from collecting personally identifiable information from children younger than 13, without their parents' consent.

Both My Friend Cayla and i-Que allegedly contain a Bluetooth microphone and speaker. The toys also come with apps, which connect to the toys via Bluetooth technology, according to the complaint.

Genesis has a procedure for obtaining parental consent, but the advocates say the company doesn't do enough to verify that users' parents have actually consented to the alleged data collection. According to the advocates, the app for My Friend Cayla requires users to solve a math problem, but the app always presents users with the same equation -- 11 plus 16.

"Genesis makes no effort to verify or ensure that the person providing consent is the parent," the advocacy organizations allege. "Requiring users to periodically answer a simple mathematical equation when opening the Cayla application has no relevance to the identity or age of that user and is not reasonably calculated to ensure consent of the child’s parent."

The complaint also seeks an investigation of voice recognition technology company Nuance Communications, which allegedly analyzes and stores voiceprints.

The advocates also say that the Cayla doll engages in undisclosed product placement. The doll allegedly comes programmed with phrases that reference Disney movies. "For example," the complaint says, "Cayla tells children that her favorite movie is Disney’s The Little Mermaid and her favorite song is “Let it Go,” from Disney’s Frozen. Cayla also tells children she loves going to Disneyland and wants to go to Epcot in Disneyworld."

3 comments about "Connected Toys Violate Children's Privacy Law, Advocates Say".
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  1. Jonathan Hutter from Northern Light Health, December 8, 2016 at 9:55 a.m.

    Just rename the toy, "Cayla the rat." 

  2. R MARK REASBECK from www.USAonly.US , December 8, 2016 at 10:03 a.m.

    See, my point again, just because you can develop it, doesn't mean it's a good thing to produce
    and use.   Hoorah, a judge with common sense.   Cayla is a giant step backwards from Chatty Cathy.   tech-lemmings are all about the collective..........everthing should be known about everybody, almost anti-privacy

  3. Christian Gatlin from MarketPro, Inc., December 8, 2016 at 12:24 p.m.

    Great post, Wendy!

    It's important for people to know what these technological advances entail and how their privacy is affected. This particular toy seems a little creepy and invasive. Also, why would the toy company partner with a tech firm that stores voiceprints. The developments of this case should be very intersting.

    Now, parents know to be cautious of children's toys that are too tech savvy and have too many gadgets.

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