- CNBC, Wednesday, December 7, 2016 8 AM
An ad for the new MacBook Pro has already clocked up more than 1.7 million views on YouTube. The ad features a series of light bulbs bursting, in a montage showing inventions and discoveries.
One of its biggest fans is Ken Segall, who joined agency Chiat/Day as creative director back in 1997 and is credited with writing Apple's "Think Different" brand campaign.
Read the whole story at CNBC »