IBM has debuted a new campaign to introduce potential business consulting and services clients to "The Other IBM." Online ads and a microsite are part of the integrated effort. The push, the budget
for which was not disclosed, is part of the company's shift to expand its image beyond that of a technology provider. Agency of record Ogilvy & Mather and interactive unit OgilvyOne are behind the
print, TV and online ads that comprise the campaign.
Read the whole story at ClickZ, April 11, 2005 »