• by Amy Corr  @MediaPostOTL, December 13, 2016

Deutsch LA hired Mike Frank as senior vice president, creative director, where he will lead the agency's 35-person Volkswagen team. He will report to Tara Greer, executive vice president, executive creative director.

Most recently, Frank worked at Razorfish for seven years, most recently serving as vice president, group creative director of the LA office. While there, he created campaigns for brands including Visa, Motorola, Target, Acura and BlackBerry. Prior to Razorfish, he served as a creative director at IBM Interactive Experience working on Sony, AOL, NCAA, Nissan and Coke.

"Mike's deep automotive experience, coupled with his passion and understanding of product development, makes him a conceptually and creatively strong platform leader," said Pam Scheideler, chief digital officer of Deutsch LA. "Few people are strong at both product design and branding. Mike knows both sides well and has been on our radar for quite some time. We're thrilled to have him at Deutsch."