- SFGate, Tuesday, December 20, 2016 8 AM
The tale of yet another product dying off due to its (lack of) millennial customers is being told by Procter & Gamble. Sales of fabric softener have been declining for years and Procter &
Gamble saw its own fabric softener sales decrease by 26%. The reason? According to the company's head of global fabric care, millennials "don't know what the product is for."
Read the whole story at SFGate »