Around the Net
Merck's Marketing Success Is Because It Thinks Like P&G
- FiercePharma, Tuesday, December 27, 2016 7:45 AM
Merck KGaA has taken a page from consumer packaged goods’ playbook for its consumer OTC marketing strategy—and it's working. The German-based maker of a $1 billion portfolio of healthcare brands refers to the strategy as creating “lovebrands,” in a recent report on the companywide success of its new approach.
