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Blogs The Latest Tool In Corporate Arsenals

Web logs -- or blogs, for short -- started out as a way for people to express personal views. Now blogs are moving beyond personal musings and taking on a new role: corporate communications. A growing number of businesses are using the blog format to promote products, interact with customers and shareholders, conduct market research and distribute company announcements.

Read the whole story at Investor's Business Daily, April 14, 2005 »

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