Ford Sponsors AOL Latino City Guide

America Online Latino today launches a new Spanish-language guide to 16 U.S. cities, with Ford Motor Co. as the exclusive sponsor through the end of the year. With this initiative, dubbed "Hecho Para Lo Que Viene," -- which translates to the Ford Motor Co.'s slogan "Built For The Road Again" -- Ford cements its relationship as one of AOL Latino's major advertising partners.

The city guides, which will include information in Spanish about music, restaurants and events in major cities including Miami, Chicago, Los Angeles, New York, Houston and San Antonio, will be available Web-wide through AOL.com, and to subscribers, through the English language city-guide area and through AOL Latino.

The feature's hub page is divided into five different sections, each sponsored by a different type of Ford vehicle, said Peter Blacker, vice president, multicultural and international, AOL Media Networks.

The community area, is sponsored by Ford's Focus, while the "Your Voice," section is sponsored by Mustang, a road trip section is sponsored by Freestyle, a section devoted to international events is sponsored by Ford 500, and a section devoted to information about volunteer or charitable opportunities, such as tsunami relief, is sponsored by the F-150.

In addition to the ads that will run alongside the editorial content, the site will occasionally include rich media page takeovers, Blacker said. He added that the hub page likely will carry video content, including streaming video Ford commercials.

Ads that will run on the site were created by Zubi Advertising's digital arm, Zubi Digital, based in Miami.

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