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Staples Expanding Connected 'Easy' Button To Commerce

The Staples Easy Button is the symbol of the brand’s vision of “anywhere and everywhere” commerce that is bringing purchasing to mobile and a host of other channels, according to an executive from the company. Speaking at an event the National Retail Federation’s Big Show, the executive outlined the broad strategy that Staples is taking to let consumers make purchases in a variety of new ways. These new purchasing methods revolve around the new and improved Easy Button and a suite of other purchasing options.

Read the whole story at Mobile Commerce Daily »

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