Around the Net
NBC Sports Gives NHL Big Screen Treatment
- NYSportsJournalism.com, Thursday, January 26, 2017 8 AM
In what it called its “biggest NHL All-Star Game engagement plan ever,” NBC Sports has launched “Hockey Goes Hollywood,” a multi-level campaign that "weaves together this year’s NHL All-Stars with the glitz and glamour of Hollywood movie-making, and many of Los Angeles' iconic famous landmarks."
