Snap is reportedly planning to update Snapchat’s lenses with the ability to augment landscapes. “This is different from its existing smart Lenses, which can add features like snowfall to
scenes, because it can actually create virtual objects that appear to interact and intersect with the real world,” TechCrunch writes, citing a report in
The Information. “If and
when they do launch … they should fit well into Snap’s existing business model, since it’ll provide another range of options for potential advertisers.”
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