• by Larissa Faw , February 3, 2017

Meredith Obendorfer is jumping from the ad agency world to become senior vice president at True Communications. In this newly created role, she will be responsible for client management and attracting new talent to the sports-oriented media agency. True provides services for outdoor, technology and consumer electronics sectors through media relations, social media, influencer engagement, and events. She reports to president Mark Riedy and is based in Sausalito, California.

Obendorfer has worked extensively with ad agencies, managing PR at Deloitte Digital-acquired HEAT as the creative agency's director of communications, and has handled PR programs for SapientNitro, 360i and social agency Banyan Branch. Prior to joining True, she was at NYC-based firm DKC.

She has also worked with start-ups in the digital advertising industry as well as developing communications programs for industry leaders such as Hearst, Medium and Outbrain. Many of the companies Obendorfer has worked with over the course of her career have been acquired, including Wildfire (acquired by Google), Bizo (acquired by LinkedIn), and Heat (acquired by Deloitte Digital).

Obendorfer was part of the management committee for Singlespeed Cyclocross World Championships (SSCXWC) in San Francisco 2011 and Los Angeles 2012, managing public relations and social media communications for both events.

"On the heels of an amazing 2016, we're well poised for an phenomenal year of growth in both our client base and with our team," says Riedy. "Meredith provides our firm with unparalleled insight into the technology industry, and with her extensive agency experience, she brings the skill set we need to continue our continued expansion into the technology industry. We're also looking forward to getting out on a bike ride with her."