The Verge and Recode parent Vox Media is planning to devote far more energy and resources to video and native ads,
Bloomberg reports. The effort is being led by Trei Brundrett an staffer
since 2006 who will take on the new title of chief operating officer. “Vox has grown into a ‘very large and complex operation’ with more than 800 employees,”
Bloomberg
reports, citing comments by CEO Jim Bankoff.
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