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NASCAR Seeks Younger Audience With Monster Energy Sponsorship

NASCAR expects to get a big boost in its efforts to broaden its appeal among Millennials and youths on Sunday. Not just from the action on the track when Daytona International Speedway hosts the 59th annual Daytona 500, but also from the new title sponsor of NASCAR's premier racing series: Monster Energy.

Read the whole story at Daytona News-Journal »

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