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Mondelez Overhauls Snack Line, Adds Clean-Label Products

  • Bloomberg, Wednesday, February 22, 2017 8 AM

The company is introducing a new line of crackers and snack bars made without artificial ingredients and GMOs, and it’s revamping some of its existing products to better appeal to Millennials. The new products, called Vea, were developed in-house by a “startup” team -- a sign the food giant is trying to be more entrepreneurial.

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