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Beauty Brands Speed Up Pace Of Innovation

When reality TV star Kylie Jenner introduced her first cosmetics products to the internet in late 2015, the Kylie Lip Kits — matte liquid lipstick and lip liner combos — sold out in minutes. Competing brands were paying attention. Companies quickly started promoting their own matte lipsticks as duplicates of the Jenner hues, hoping to win customers.

Read the whole story at Chicago Tribune »

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