Commentary
Education, Careers & Employment Destinations and Advertisers on the Web
- by April 29, 2005
A deep look at the Internet destinations, advertisers and ad types for the Education, Career and Employment segments.
Top 10 Online Education & Careers
Destinations | ||
Unique Audience (000) | Active Reach (%) | |
CareerBuilder.com | 4,123 | 3.33 |
Monster | 3,565 | 2.88 |
Yahoo! HotJobs | 1,616 | 1.31 |
U.S. Dept. of Education | 1,450 | 1.17 |
AOL Research & Learn | 1,401 | 1.13 |
Merriam-Webster | 1,222 | 0.99 |
harvard.edu | 864 | 0.7 |
umich.edu | 860 | 0.7 |
University of Illinois at Urbana Champaign | 782 | 0.63 |
Yahoo! Education^ | 748 | 0.6 |
Source: Nielsen//NetRatings NetView | ||
Demographic Data for Education & Careers Category Month of February 2005 US, Home and Work | |||
Category | Target | Unique Audience (000) | Audience Comp(%) |
All | 70,758 | 100 | |
Male | 36,156 | 51.1 | |
Female | 34,601 | 48.9 | |
Age | 2 - 11 | 2,209 | 3.12 |
12 - 17 | 7,133 | 10.08 | |
18 - 24 | 4,651 | 6.57 | |
25 - 34 | 9,073 | 12.82 | |
35 - 49 | 24,896 | 35.18 | |
45+ | 31,936 | 45.13 | |
55+ | 14,163 | 20.02 | |
65+ | 4,025 | 5.69 | |
HH Income | $ 0 - 24999 | 3,693 | 5.22 |
$ 25000 - 49999 | 15,067 | 21.29 | |
$ 50000 - 74999 | 20,241 | 28.61 | |
$ 75000 - 99999 | 13,807 | 19.51 | |
$ 100000 -149999 | 10,695 | 15.12 | |
$ 150000+ | 6,169 | 8.72 | |
No Response | 1,086 | 1.53 | |
Source: Nielsen//NetRatings NetView | |||
Data on the Public Services Industry, Education Segment
Week ending Apr. 3, 2005 US, Home and Work
Top 20 Advertisers | ||
Company | Impressions (000) | Share of all Impressions |
Apollo Group, Inc. | 357,081 | 44.6% |
Classes USA, Inc. | 95,843 | 12.0% |
DeVry Inc. | 78,454 | 9.8% |
American InterContinental University | 55,076 | 6.9% |
Strayer Education, Inc. | 40,782 | 5.1% |
Sylvan Learning Systems, Inc. | 38,590 | 4.8% |
Colorado Technical University | 18,615 | 2.3% |
University Alliance | 13,802 | 1.7% |
Walden University | 13,713 | 1.7% |
Boston University | 8,455 | 1.1% |
Monroe College | 7,653 | 1.0% |
New York Film Academy | 4,301 | 0.5% |
Villanova University | 3,561 | 0.4% |
Columbia University | 2,985 | 0.4% |
Southern Wesleyan University | 2,418 | 0.3% |
Kennedy-Western University | 2,384 | 0.3% |
SkillSoft | 1,982 | 0.2% |
Capella Education Company | 1,722 | 0.2% |
Emmanuel College | 1,595 | 0.2% |
George Washington University | 1,540 | 0.2% |
Total | 799,872 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Top Ad Sizes | ||
Dimensions | Impressions (000) | Share of all Impressions |
Non-standard | 167,936 | 21.0% |
Leader Board | 142,718 | 17.8% |
Wide skyscraper | 117,370 | 14.7% |
Full banner | 99,762 | 12.5% |
Rectangle | 90,848 | 11.4% |
Medium rectangle | 51,136 | 6.4% |
Button #1 | 29,924 | 3.7% |
Skyscraper | 29,603 | 3.7% |
Button #2 | 21,705 | 2.7% |
Large rectangle | 15,469 | 1.9% |
Half banner | 10,753 | 1.3% |
Vertical banner | 10,140 | 1.3% |
Square button | 5,287 | 0.7% |
Micro bar | 3,919 | 0.5% |
Square | 1,337 | 0.2% |
Vertical rectangle | 1,317 | 0.2% |
Unspecified | 638 | 0.1% |
Total | 799,862 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Ad Delivery Types | ||
Ad Delivery | Impressions (000) | Share of all Impressions |
Inline | 711,340 | 88.9% |
Pop-Under | 66,392 | 8.3% |
Pop-Up | 21,207 | 2.7% |
Interstitial | 905 | 0.1% |
Floating/Overlay | 18 | 0.0% |
Total | 799,862 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Data on the Web Media Industry, Employment Segment
Week ending Apr. 3, 2005 US, Home and Work
Top 20 Advertisers | ||
Company | Impressions (000) | Share of all Impressions |
Monster Worldwide, Inc. | 233,484 | 64.7% |
CareerBuilder, LLC | 61,064 | 16.9% |
Net-Temps, Inc. | 20,805 | 5.8% |
AchieveYourCareer.com | 10,496 | 2.9% |
Dice.com, Inc. | 6,529 | 1.8% |
Yahoo! Inc. | 5,131 | 1.4% |
International Assessment Network | 4,256 | 1.2% |
SnagAJob.com, Inc. | 3,693 | 1.0% |
ChicagoJobs.com | 2,901 | 0.8% |
VACareers.com | 1,929 | 0.5% |
Wyeth Corporation | 1,034 | 0.3% |
HomeEmployed.com | 944 | 0.3% |
HamptonRoads.com | 745 | 0.2% |
Job.com | 658 | 0.2% |
Firebelly Technologies, Inc. | 626 | 0.2% |
Reed Elsevier plc | 603 | 0.2% |
Interview Mastery.com | 449 | 0.1% |
Savela & Associates | 412 | 0.1% |
JobDig | 402 | 0.1% |
Halliburton Company | 293 | 0.1% |
Total | 360,915 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Top Ad Sizes | ||
Dimensions | Impressions (000) | Share of all Impressions |
Full banner | 126,348 | 35.0% |
Non-standard | 51,163 | 14.2% |
Half banner | 47,220 | 13.1% |
Leader Board | 32,576 | 9.0% |
Skyscraper | 26,514 | 7.3% |
Rectangle | 24,125 | 6.7% |
Medium rectangle | 22,730 | 6.3% |
Wide skyscraper | 10,333 | 2.9% |
Button #2 | 6,264 | 1.7% |
Vertical banner | 5,314 | 1.5% |
Button #1 | 3,880 | 1.1% |
Square button | 1,415 | 0.4% |
Micro bar | 1,063 | 0.3% |
Square | 1,025 | 0.3% |
Large rectangle | 801 | 0.2% |
Vertical rectangle | 142 | 0.0% |
Unspecified | 5 | 0.0% |
Total | 360,918 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Ad Delivery Types | ||
Ad Delivery | Impressions (000) | Share of all Impressions |
Inline | 346,328 | 96.0% |
Pop-Under | 12,855 | 3.6% |
Pop-Up | 1,731 | 0.5% |
Interstitial | 3 | 0.0% |
Total | 360,917 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
