Commentary

Education, Careers & Employment Destinations and Advertisers on the Web

  • by April 29, 2005
Education, Careers & Employment Destinations and Advertisers on the Web

A deep look at the Internet destinations, advertisers and ad types for the Education, Career and Employment segments.

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Top 10 Online Education & Careers Destinations
Week ending Apr. 3, 2005 US, Home and Work

Unique Audience (000)

Active Reach (%)

CareerBuilder.com

4,123

3.33

Monster

3,565

2.88

Yahoo! HotJobs

1,616

1.31

U.S. Dept. of Education

1,450

1.17

AOL Research & Learn

1,401

1.13

Merriam-Webster

1,222

0.99

harvard.edu

864

0.7

umich.edu

860

0.7

University of Illinois at Urbana Champaign

782

0.63

Yahoo! Education^

748

0.6

Source: Nielsen//NetRatings NetView

Demographic Data for Education & Careers Category

Month of February 2005 US, Home and Work

Category

Target

Unique Audience (000)

Audience Comp(%)

All

70,758

100

Male

36,156

51.1

Female

34,601

48.9

Age

2 - 11

2,209

3.12

12 - 17

7,133

10.08

18 - 24

4,651

6.57

25 - 34

9,073

12.82

35 - 49

24,896

35.18

45+

31,936

45.13

55+

14,163

20.02

65+

4,025

5.69

HH Income

$ 0 - 24999

3,693

5.22

$ 25000 - 49999

15,067

21.29

$ 50000 - 74999

20,241

28.61

$ 75000 - 99999

13,807

19.51

$ 100000 -149999

10,695

15.12

$ 150000+

6,169

8.72

No Response

1,086

1.53

Source: Nielsen//NetRatings NetView

Data on the Public Services Industry, Education Segment
Week ending Apr. 3, 2005 US, Home and Work

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

Apollo Group, Inc.

357,081

44.6%

Classes USA, Inc.

95,843

12.0%

DeVry Inc.

78,454

9.8%

American InterContinental University

55,076

6.9%

Strayer Education, Inc.

40,782

5.1%

Sylvan Learning Systems, Inc.

38,590

4.8%

Colorado Technical University

18,615

2.3%

University Alliance

13,802

1.7%

Walden University

13,713

1.7%

Boston University

8,455

1.1%

Monroe College

7,653

1.0%

New York Film Academy

4,301

0.5%

Villanova University

3,561

0.4%

Columbia University

2,985

0.4%

Southern Wesleyan University

2,418

0.3%

Kennedy-Western University

2,384

0.3%

SkillSoft

1,982

0.2%

Capella Education Company

1,722

0.2%

Emmanuel College

1,595

0.2%

George Washington University

1,540

0.2%

Total

799,872

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Non-standard

167,936

21.0%

Leader Board

142,718

17.8%

Wide skyscraper

117,370

14.7%

Full banner

99,762

12.5%

Rectangle

90,848

11.4%

Medium rectangle

51,136

6.4%

Button #1

29,924

3.7%

Skyscraper

29,603

3.7%

Button #2

21,705

2.7%

Large rectangle

15,469

1.9%

Half banner

10,753

1.3%

Vertical banner

10,140

1.3%

Square button

5,287

0.7%

Micro bar

3,919

0.5%

Square

1,337

0.2%

Vertical rectangle

1,317

0.2%

Unspecified

638

0.1%

Total

799,862

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

Inline

711,340

88.9%

Pop-Under

66,392

8.3%

Pop-Up

21,207

2.7%

Interstitial

905

0.1%

Floating/Overlay

18

0.0%

Total

799,862

100.0%

Source: Nielsen//NetRatings AdRelevance

Data on the Web Media Industry, Employment Segment

Week ending Apr. 3, 2005 US, Home and Work

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

Monster Worldwide, Inc.

233,484

64.7%

CareerBuilder, LLC

61,064

16.9%

Net-Temps, Inc.

20,805

5.8%

AchieveYourCareer.com

10,496

2.9%

Dice.com, Inc.

6,529

1.8%

Yahoo! Inc.

5,131

1.4%

International Assessment Network

4,256

1.2%

SnagAJob.com, Inc.

3,693

1.0%

ChicagoJobs.com

2,901

0.8%

VACareers.com

1,929

0.5%

Wyeth Corporation

1,034

0.3%

HomeEmployed.com

944

0.3%

HamptonRoads.com

745

0.2%

Job.com

658

0.2%

Firebelly Technologies, Inc.

626

0.2%

Reed Elsevier plc

603

0.2%

Interview Mastery.com

449

0.1%

Savela & Associates

412

0.1%

JobDig

402

0.1%

Halliburton Company

293

0.1%

Total

360,915

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Full banner

126,348

35.0%

Non-standard

51,163

14.2%

Half banner

47,220

13.1%

Leader Board

32,576

9.0%

Skyscraper

26,514

7.3%

Rectangle

24,125

6.7%

Medium rectangle

22,730

6.3%

Wide skyscraper

10,333

2.9%

Button #2

6,264

1.7%

Vertical banner

5,314

1.5%

Button #1

3,880

1.1%

Square button

1,415

0.4%

Micro bar

1,063

0.3%

Square

1,025

0.3%

Large rectangle

801

0.2%

Vertical rectangle

142

0.0%

Unspecified

5

0.0%

Total

360,918

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

Inline

346,328

96.0%

Pop-Under

12,855

3.6%

Pop-Up

1,731

0.5%

Interstitial

3

0.0%

Total

360,917

100.0%

Source: Nielsen//NetRatings AdRelevance

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