Auditing company Media Monitors has signed an agreement with media database firm VMS to provide breaking radio commercials and airplay data in the top 30 U.S. markets, the companies said Friday.
VMS currently maintains advertising information on television, print, outdoor, Internet, product placement, and sponsorships in addition to radio. The arrangement with Media Monitors is designed
to enhance the kinds of information the company can offer to advertising agencies and marketers. -- D.K.