June 3 - 6, 2024
Around the Net
Stoli Returns To TV Marketing
- Brand Channel, Friday, March 24, 2017 8 AM
Creative plays up Stoli as “THE Original” and “THE Vodka” in a montage of scenes of night life mixed with glimpses of the original Stoli bottle. “We know that Millennials, both male and female, are looking for authentic brands,” Stoli Group’s Russell Pareti told Brand Channel. “What’s unique is they’re holding brands to a higher standard.”
