Mattresses aren't impulse buys, and the
standard playbook doesn't cut it. This week, we’re shining a spotlight on Jason Bertrand, VP of eCommerce from Purple. He breaks down how Purple uses attribution
models, product quizzes, and continuous testing to turn browsers into buyers.
Did you have a question for a fellow Summiteer but never got around to asking in person? Well
now is your chance! In our Backstage Exclusive Series, we're giving you the opportunity to ask any question that's on your mind. Whether work-related or more personal, we'll find out what they have to
say.
Is there another Summiteer you're wondering about? Perhaps you'd like to be featured yourself? Let us know who you are and/or what your question is for your fellow
Summiteer, and we'll be sure to feature in a future edition of Brand Insider: Backstage Exclusive. Please submit all requests to our Brand Insider Managing Editor, Barbie Romero at Barbie@MediaPost.com.
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