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Coca-Cola And The Rise Of The 'Chief Growth Officer'

Coke’s global CMO Marcos de Quinto is retiring and the company is getting rid of the chief marketing officer role and replacing it with a chief growth officer. It is a sign of a transformation at the brand as it moves from being a classic beverage company to a tech company. Coke is far from the only brand to hire a CGO. Consumer goods giants including Colgate-Palmolive, Coty and Mondelez have all hired CGOs.

Read the whole story at Marketing Week »

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